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About this webinar:

As the channel explores the potential of AI, join CRN and Microsoft for an insightful conversation about the use cases, opportunities, and services that the technology can unlock across hardware.

This webinar will tackle the adoption of AI devices, software and security solutions in the channel, with Microsoft’s AI Surface devices as an entry point into wider implementations.

This session will explore:

  • What will the future of AI devices and software look like?
  • How can channel partners find their niche and achieve profitability with Microsoft AI solutions?
  • How can firms align device choice to employee needs?
  • What combination of Surface AI, Copilot and services drives the best end result and how to help clients get the most of their devices?
  • What role will security solutions play in adoption over the long term?

This webinar will explore the potential of the technology, focusing specifically on its implications for managed service providers, covering the gamut of small, medium and enterprise firms. It will examine what success looks like and how MSPs can achieve long-term, consistent ROI with artificial intelligence solutions.

Presenters

Victoria Pavlova

Victoria Pavlova

CRN Editor UK

Victoria has been the UK editor of CRN at The Channel Company, covering the UK and European IT channel. She has been a technology journalist and editor for over 8 years, both in staff roles and freelance, working with the likes of Forbes, With Intelligence, Retail Week and others.
Raj Shee

Raj Shee

Raj leads the Surface AI PC technical strategy at Microsoft UK, supporting Surface commercial channel partners by innovating with Microsoft Surface, Windows and Copilot. Having started her career at Microsoft, she previously worked at Microsoft Australia with strategic Global partners in the Global Partner Technology ANZ team where she led the Microsoft Teams app dev motion and worked across Microsoft 365 platform and Dynamics 365/Power Platform. Raj has been successful in delivering impactful solutions and accelerating adoption at scale in the channel with Microsoft technologies.

Raj graduated from the University of Melbourne with a Bachelor’s and Master’s degrees in Computer Science Engineering, with a postgraduate Professional Industry specialisation in enterprise IT management. She is passionate about creating continuous impact with cutting-edge technology solutions to address real business challenges across industries and communities.
Alex Smith

Alex Smith

Alex has worked at Microsoft for nearly 20 years in various roles, primarily working with channel partners. He now leads the Microsoft Surface Commercial Channel and before that was Director of Licensing Solutions Providers and Cloud Distributors. Alex introduced to channel partners Microsoft products such as Office 365, Windows Intune, and Microsoft Azure, developing a reputation for creating strong sales channels for technology solutions that transform channel partner businesses.

In 2023 Alex completed a Master’s Degree in Leadership and Management from Cranfield University where studying Corporate Sustainability sparked a personal interest and focus on sustainability within the IT channel.

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