Digital Transformation

Doug Woodburn is group editor of CRN, a role he has held since January 2017. He has been a member of the CRN team since January 2007 and before that worked for pan-European IT channel magazine IT Europa.

A well respected, high performing visionary, Shaun has built up a first class reputation amongst his peers as a leader in his field. Having previously served a successful period with many of the industry’s leading OEM’s, his knowledge of the market and ability to identify opportunities is one of the major driving forces behind Agilitas’ success to date.

Graeme joined Softcat in April 2018. With 30 years of experience in the IT distribution industry, Graeme was most recently Senior Vice President EMEA, Advanced and Specialist Solutions, Tech Data Corporation ("Tech Data"), a position he held from March 2017. He was promoted to that role when Avnet's Technology Solutions business was acquired by Tech Data in early 2017. Prior to that, he was President for Avnet Technology Solutions, EMEA for almost seven years and a member of Avnet's Global Executive Committee. He previously spent six years at Bell Micro (as President of Global Distribution) and his earlier career included roles at Tech Data (President EMEA) and Computer 2000 (Managing Director UK & Ireland). Graeme is a qualified accountant (ICAEW).

Emma de Sousa joined Insight in 2003 and since then has held several

senior roles covering the UK and EMEA. Emma was appointed Senior Vice

President UK & Marketing EMEA in January 2018. In this position Emma

continues her role as Managing Director for the Global IT Solution

Provider’s successful UK business, whilst also leading Insight’s EMEA

Marketing organisation.

In January 2021, Emma will begin the next chapter in her career at Insight as President of the EMEA

region. Emma’s experience in building high-performing teams and delivering results will be critical as she

continues to build on Insight’s phenomenal journey to provide clients with intelligent technology solutions

for business transformation, EMEA wide.

Throughout her time at Insight, Emma has led the execution of major growth initiatives across the

business and in the last financial year Emma and her team were successful in generating the UK

business's largest trading profitability to date, as well as accelerating strategic revenue streams in Cloud

and Services. With the expansion of her role in 2017 to include EMEA Marketing, Emma is now also

responsible for managing the Insight brand across EMEA, attracting, and retaining clients as well as

leading Insight’s digital marketing strategy.

Emma continues to use her breadth of experience to contribute to the UK and EMEA’s strategic direction,

whilst growing Insight’s profitable market share and improving stakeholder relationships including clients,

partners, and teammates.

Emma graduated with a BA Hons degree in European Marketing and French from Humberside University.

Prior to joining Insight, Emma served as Regional Manager at Aldi GmbH and Japanese & Central Asia

Revenue Manager at British Airways.

Having sold Kelway to CDW in 2015, Phil Doye returned to the industry last year when he acquired SBL (which was renamed ‘boxxe’ on 1 September).

He is CEO of the York-based Microsoft partner, which counts the MoD and broader public sector among its key vertical markets.

Lorrin White is CEO of Bamboo Technology Group, a connectivity and technology provider in Cheltenham. Working to develop the importance of operational resilience in UK SMEs the business specialises in the provision of core connectivity, IT infrastructure and associated solutions. IOT, software development, data and cyber security play a large part too as the continued aim is to work with business on their long term, sustainable digital futures.



With nearly 20 years in the business Lorrin has provided strategic planning, direction and implementation of services across all areas of the business. From grass roots to executive level her approach to customer service and operations excellence has been unrelenting. In doing so the business has delivered first to market regulatory change propositions, cultural change program success and national and industry customer service accolades.



Lorrin is passionate about business and her ideal environment is one that engenders consistent progress and development.

Phil Thomas is Group Digital Transformation Director of Bamboo Technology Group, a connectivity and technology provider in Cheltenham. Working to develop the importance of operational resilience in UK SMEs the business specialises in the provision of core connectivity, IT infrastructure and associated solutions. IOT, software development, data and cyber security play a large part too as the continued aim is to work with business on their long term, sustainable digital futures.



With over 20 years’ experience of developing, managing and implementing transformation and change programs Phil is ideally placed to help all manner of businesses build their digital capability, scalability and operational capacity. He has worked for Reliance and Interserve previously, as Director of Business Change and Director of Business Architecture, facilitating large scale change projects and now directs and manages all Bamboo technology projects and transformation workshops.



Phil is passionate about driving competitive advantage through the use of technology.

Chris Collier is the Technical Manager for Distology, a cyber security software distributor representing disruptive technology such as Okta across EMEA markets. Distology are the only partner in the UK to hold the status of being an Okta Identity Innovation Center.



Thanks to extensive experience in the industry, Chris speaks with authority on a number of security topics including managing business risk, security as an enabler and data governance and provides thought-provoking and insightful advice on the ever-changing landscape of cyber security within businesses.