23rd July 2020, 09:30AM - 11:55AM BST

About this event:

How can MSPs not only ride the storm through COVID-19, but emerge stronger on the other side? 

This report and virtual event will look at how the demands placed on MSPs will shift over the coming months – and beyond – as traditional working patterns are turned on their head. 

MSPs have been called upon to keep their clients operational in recent weeks as staff migrate en masse to a WFH model, and they have never been a stronger position to push their remote management and wider remote working proposition. 

But the crisis also presents a number of issues for MSPs as they strive to maintain service levels, conduct business and attract new customers with little or no face-to-face contact. 

Practical implications abound: Running a SOC or NOC from home is no simple task; many will have a client book featuring firms in badly impacted industries such as hospitality and retail; and then there’s the very real danger that MSPs’ own staff may get ill.

COVID-19 is simultaneously the biggest crisis and opportunity facing MSPs in a generation. 

What course of action MSPs should take in the coming months and longer-term will be the topic of this episode, which is part of the CRN and Channel Partner Insight Deskflix series. 





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Thomas Wright

Managing Editor, CRN

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Tom Wright is managing editor at CRN, a position he has held since January. Tom joined CRN as a reporter in May 2016, having previously covered the specialist finance market for various publications. Prior to this, Tom graduated in Journalism from the University of Winchester.

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Doug Woodburn

Editor, CRN

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Doug Woodburn is editor of CRN, a role he has held since January 2017. He has been a member of the CRN team since January 2007 and before that worked for pan-European IT channel magazine IT Europa.

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Paul Shannon


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Paul is responsible for wider business strategy and the execution thereof, with a strong focus on executive relationships across customers, team members and partners alike.

His ANS career started over 10 years ago as a technical consultant and has gone on to work across the entire business over this period. Acquisition strategy and integration has been a strong focus over each of the key transactions in recent ANS history.

Paul’s strength in people and culture have formed the foundation for growth since becoming COO and then subsequently CEO in 2017.

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Rob Buckton

UK Sales Director, Redstor

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Rob Buckton is UK Sales Director at Redstor and is responsible for the UK sales strategy and customer engagement. He has 20 years of experience in the IT, networking and telecoms sectors, leading high performing sales teams in companies such as Rackspace, Interroute/Easynet, TalkTalk Business and MTI. Throughout his career, Rob has worked in organisations providing managed services to both end customers and partners across all sectors.

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Rachael Chipman

Product Marketing Director , Kaseya

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I have focused my career on marketing in the technology and software sectors because I believe that the impact digital solutions have on our lives—as consumers, and as businesses, is shaping and redefining how we connect with one another and engage in the world around us. Keeping pace with the latest marketing trends as well as the latest advancements in technology solutions motivates me to stay focused and be creative every day.

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Jay McBain

Principal Analyst - channels, partnerships & ecosystems at Forrester.

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Jay leads Forrester's research and advisory for global channels, alliances, and partnerships. He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; ensuring contextual and relevant content to accelerate the indirect sales process; and describing the technology infrastructure to build and support channel relationships.

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Olivia Jaskolka

Director of Marketing, ANS

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Olivia has over 10 years’ Marketing and lead generation experience. Having joined ANS in 2008, Olivia has progressed through the business and was promoted into her first leadership position in 2013. Since then, Olivia has taken responsibility for developing the ANS brand and messaging in line with the evolution of the company.

As the driving force, behind ANS’ marketing efforts, Olivia has taken ownership of unifying the organisation’s sales and marketing strategies to not only drive brand awareness but also generate new business.

In 2017, Olivia was promoted to Director of Marketing, taking responsibility of the development and implementation of the brand strategy and ensuring the successful implementation of the wider Marketing strategy.

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Mike Conlon

VP, Global Strategic Partner Sales, RingCentral

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Fiona Challis

Founder, Next-Gen Sales Training Ltd

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Fiona Challis is a global channel enablement and sales expert and a highly sought after speaker and trainer on partner & sales transformation, driving predictable and profitable growth and selling change, not products. Fiona has earned many accolades from the best leaders in the technology world like HPE, Microsoft, Google, Cisco, TechData, Mc Afee and many Top VARS and MSP’s globally. She is praised for her leading edge training programs, her market knowledge and ability to see several steps ahead, her unique and innovative approach to sales transformation, her passion for helping sales people of today to succeed in a rapidly changing market and her infectious enthusiasm!

Fiona won the 2018 CRN Award for Best Partner Training Initiative for her partner transformation program, The Mentori Program and Next Gen Sales Academy. Fiona’s mission for the partners that she works with is to help them create a MSP business that investors love and competitors envy.

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Gemma Telford

Founder, She/Her Ltd

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Amanda Sleight

AWS Partner Lead, AWS

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David Manners

Director, Sumillion

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Scott Dodds

Managing Director, Ultima Business Solutions

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Scott Dodds has been in the European IT industry for 33 years and has held senior positions in EMEA and the UK with VMware, Microsoft, Acer and Compaq, before joining Ultima Business Solutions in October 2015. He has had full P&L responsibility for multi-billion dollar sales and marketing teams as well as running business operations and planning functions. His breadth of experience spans all customer segments from the largest global enterprises to mid-market and SMBs. Scott comments: “My philosophy is to always live up to the highest levels of personal integrity and transparency, and to gain the trust of team members and customers alike. These are values that are embedded in Ultima’s DNA, making it a special place to work. The relentless focus on our customers’ success is only possible through great team work and genuinely enjoying what we do. It has to be fun to do your best work and keep the best people.”

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Martin Hess


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“My focus is our customers. It’s my role to ensure every aspect of CANCOM is aligned to the service-driven, solution-led world of IT.”

Previously Vice President of Sales for the Enterprise Services Business UK&I at Hewlett Packard Ltd which he grew to a $2.2 billion revenue business.

Martin joined OCSL in 2016 as Chairman before becoming Managing Director when the business was acquired by CANCOM Group in August 2018.

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Rye Austin

Chief Commercial Officer, Core

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Adam Binks

Group CEO, SysGroup


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